IMATS US kicks off in Pasadena, CA this weekend
Thousands of make-up artists, vendors, manufacturers and enthusiasts are decending on Southern California this weekend for the make-up world’s biggest gathering to discuss, display, discover and collect the best the industry has to offer. If you’ve ever wanted to learn the techniques or experiment with the products, or if you just have an interest in the art of make-up, then the Pasadena Convention Center (located at 300 East Green Street) will be the place to be. On June 21 and 22, make-up pros will come together to provide the finest education and demonstrations in the world— ideas will be exchanged, products will be tried, and make-up secrets will be revealed.
