‘The Hobbit’ Officially Pushed to 2013
Cinematical has a story that Warner Bros. and IMAX Corp. have just issued a joint press release announcing a partnership through 2013 that will include placing upwards of 20 Warner Bros. films into IMAX theaters, as well as conventional theaters. The biggest news to come out of this whole thing is a tentative release date for The Hobbit of December 2013.
IMAX Corporation and Warner Bros. Pictures, a unit of Time Warner Inc., announced today that they have completed an agreement to release up to 20 Warner Bros. films in IMAX’s format over the course of the next three and a half years (from 2010 through 2013). The agreement strategically aligns Warner Bros.’ tent-pole business with the increasing worldwide popularity of The IMAX Experience(R) in both 2D and IMAX(R) 3D, providing the studio with an added distribution platform that consistently delivers strong box office returns. The agreement underscores… Full story here.
